An Innovation Strategy

I find it fascinating the kind of solutions that can come about from really understanding people; our innate tendencies, illogical yet sensible decisions, heartaches, motivations, inspirations…

When we spend more time understanding, we come up with more pragmatic and elegant solutions; systems that work, products that delight, and experiences that enthrall.

Sometimes it’s a matter of detecting unarticulated needs, deciphering emotions, reinterpreting goals, or simply better understanding the problem before deriving an answer.

It is here, in the murky water of interpretation, research, and investigation that we find the fascinating innovation insights. The answers which are only revealed to the curious and open minded investigator – the unbiased journalist – the empathetic listener