It’s what got me into this mess. Design Thinking – and it’s profoundly simple yet forgotten way of unearthing insights. I feel late to the game, honestly. Businessweek published 16 articles on it in 2006 – and I was just 17 years old.
Anyways, enough about me. I’m here to blog about Design Thinking about how it’s reinvigorating what our society produces. It’s fascinating to me because of it’s human-centered approach and what that entails.
I’m even more interested in how this can apply to social entrepreneurship. Imagine having grown up in America, travelling to South America and discovering a population of shoeless kids. Blake Mycoskie (founder of TOMS did) and solving that problem in a creative way.
Wikipedia defines design thinking as:
Design thinking has come to be defined as combining empathy for the context of a problem, creativity in the generation of insights and solutions, and rationality in analyzing and fitting various solutions to the problem context.