While the focus of this blog is on the innovative insights gleaned from empathetic understanding, I recognize that’s not the only way to create new value. Historically another impetus for innovation was quite simply: they wanted something that didn’t exist.
I couldn’t find the sports car of my dreams, so I built it myself.” – Ferdinand Porsche.
“If I had asked people what they wanted, they would have said faster horses.”
“It all started when my daughters were young, and I took them to amusement parks on Sunday. I sat on a bench eating peanuts and look all around me. I said to myself, dammit, why can’t there be a better place to take your children, where you can have fun together?” – Walt Disney
Porsche, Disney, Clif Bar, OXO, Patagonia, Virgin Atlantic and others were all started because the founders wanted a better product or service for themselves.
However, once started, it appears they’ve continued their success by employing empathetic listening to evolve their offerings.