The Meaning of Colors Vary by Culture

This one seems obvious, but it’s easy to forget. I was reminded of it while reading “100 Things Every Designer Should Know About People” by Susan Weinschenk. She references this color wheel by David McCandless in her book.

1276_colours_in_cultureThat’s a lot of variation! More than I expected. There’s another great post, more detailed than I’ll get into one the Web Designer Depot

Praise In Front of Everyone


Most of us might think being recognized in front of our peers for a job well done would be a great experience. And that’s largely true, if you’re American.

For many Asian cultures, being brought in front of your peers, even for positive recognition, is often embarrassing and uncomfortable. Beyond the cultural differences, this may also be an uncomfortable experience for several other types of people, such as: introverted individuals, people struggling with self-image, or for those who simply are too humble to appreciate being recognized in public.

The point is, people are different, and what we value as a reward does too. Researching, being aware of, and understanding differences between cultural and individual preferences for reward refines how we integrate motivations into designs.