How to Ask a Question

Ryan Hollinger dissects the unique way in which documentary filmmaker Louis Theroux asks questions to unveil amazing insights from people he interviews.

Tom Hulme

Live like your customer -go through their daily experience. Focus groups don’t work. An experience is so much more meaningful than an excel spreadsheet. Recognize your users design paths, and serve their alterations.

Spoken word on the topic


I love how Professor Liedtka reframes business opportunities in this video. She emphasizes the long term payoff of being able to really understand the problem and people involved in the beginning, longer than we’re used to.

She is brilliant.


I’m currently reading Leah Buley’s book and had enjoyed seeing this video.