Most of us might think being recognized in front of our peers for a job well done would be a great experience. And that’s largely true, if you’re American.
For many Asian cultures, being brought in front of your peers, even for positive recognition, is often embarrassing and uncomfortable. Beyond the cultural differences, this may also be an uncomfortable experience for several other types of people, such as: introverted individuals, people struggling with self-image, or for those who simply are too humble to appreciate being recognized in public.
The point is, people are different, and what we value as a reward does too. Researching, being aware of, and understanding differences between cultural and individual preferences for reward refines how we integrate motivations into designs.